Why Zeiss Smart Lenses Make Google Look Blind


Move over Google, Zeiss has created a groundbreaking pair of smart lenses that are actually appealing. Zeiss smart lenses give us the style & comfort that the Google Glass fell so short with. This impressive feat was achieved by a mix of innovation & ingenuity. Two years ago top executives at Carl Zeiss vowed to create a pair of smart lenses that looked identical to a modern pair of glasses. They recruited their most talented engineers & developers to make this dream a reality. They hit the ground running with the idea, coming up with a prototype only 12 months later. This gave birth to the model that’s currently stealing the show & making people rethink smart lenses.

Zeiss Smart Lenses Blaze a Trail for This Growing Niche

The true beauty of Zeiss smart lenses is that they look & feel like you are actually wearing a pair of regular glasses. Carl Zeiss artfully combined their 2 centuries of experience crafting nothing but the finest glasses with an innovative tech team. This allowed them to come up with such an out of the box version of smart lenses. Zeiss smart lenses achieved this level of versatility by focusing on style & not putting all the technical pressure on the lenses. They realized that no one buys glasses just to get the most cutting edge lenses, they need something that they feel comfortable wearing out in public. As research has shown, in the end style has the final word in which lenses get purchased or collect dust on the shelves.

“Glasses now are sold by design. It’s an illusion right now to think that somebody goes to an optician and really wants a perfect lens. He just wants a perfect frame that looks good afterward,” says Dr. Kai Jens Ströder, who leads Zeiss Smart Optics, the start-up within Zeiss. “You have to bring the lens to the frame, and adapt the lens that it fits in stylish frames, and not the other way around.”

By throwing the power of a smartphone into the recipe Carl Zeiss was able to create something truly unique. They carefully integrated a Fresnel structure into their standard lens, and mounted an extremely small display at the edge of the lens. Thanks to the complicated optics being used, the light from the display is then reflected into the lens and hits the Fresnel structure, which in turn reflects that light directly into your eye. You then use a smartphone to feed the system its images, and you can even navigate it with a smart watch. The lenses only weigh 5 grams more than a normal pair of glasses, an addition so light that your nose can barely detect it. Another plus is that you can use the lenses with a prescription, making them even more useful for those of us who already wear glasses. This lightweight design will allow Zeiss to target a whole new demographic that the bulky Google Glass will never reach. While Google Glass is already being used by companies in the workplace, Zeiss smart lenses promise to intrigue the everyday user with their sleek & elegant design.

“For business applications, you don’t have to invest so much energy in a small, tiny lens, because it doesn’t really matter if the lens is a little bit bigger and thicker,” says Ströder. “For consumers it does matter. If you really want a product that enables consumers to wear glasses daily the whole time, it must be light, it must look great, it must be small, thin, all this stuff. That’s a completely different challenge.”

Even though Zeiss has done a remarkable job with these smart lenses, they still have a long road ahead of them to get these glasses onto the market. There are a few improvements that could be made to make these lenses more appealing to users. No design is perfect, and Zeiss smart lenses are no exceptions to this rule. Sometimes the text is too blurry to read, images are hard to see against a bright background, and the software is still in the basic development stages. Another disadvantage is that the Fresnel structure is positioned slightly down and to the right, and it takes a second or two for your eye to catch on. This makes it not as much a heads-up display as a squint-down one. But all these nuisances could be fixed by a reliable business partner. Carl Zeiss still needs a powerful partner to make these smart lenses hit the market like a tsunami.

The future looks bright for Zeiss smart lenses, with such an enticing development it’s only a matter of time before these lenses take the market by storm. So don’t get to riled up about the vague release details because sooner or later these are hitting the market. It will be exciting to see what other improvements are added by the time this brilliant design goes public. The path to success is filled with challenges & pitfalls, but it seems like the arduous journey will be well worth it for these smart lenses.