Why LG’s G7 Comeback Failed

LG's G7 Comeback Failed
Why LG’s Comeback With the G7 Failed

In an unexpected attempt to stand out from the competition, LG took a different approach with the G7 ThinQ. Instead of producing a smartphone with wildly different looks, LG connected the new flagship to their other line of products. LG’s new ThinQ branding technique is uniting washing machines & TVs to their smartphones. This new development claims to provide LG users with intimate interactions with other LG products. While this is a bold claim, the practicality of this feature has been vehemently disputed by users.

Even after discounting the questionable marketing technique, LG managed to create a decent smartphone. Despite having a slightly clunky design, the G7 ThinQ packs a solid amount of features. From the camera to the software, everything about the G7 is undeniably standard. Instead of springing for a bunch of flashy gimmicks, LG stuck to what works. Unfortunately, this wasn’t enough to make the G7 more appealing than the competition.

LG’s G7 Comeback Failed

In a world where most customers are forced to pick between Apple or Samsung, having another potential choice seemed refreshing. To help shed some light on whether the G7 was worth purchasing, we took it for a test drive. What we discovered was shocking, since this phone managed to keep surprising us. Unfortunately, despite being a solid phone the G7 failed to save LG’s image. Discover why the G7 ThinQ failed to revive LG’s presence in the smartphone industry with this eye-opening review. This phone managed to simultaneously impress & disappoint us, so dive into the details of this peculiar release!

Exploring LG’s Logic Behind the G7 ThinQ

LG's G7 Comeback Failed
Explore what went wrong with the G7.

At first glance, the G7 ThinQ looks like it adapted the worst aspects of modern smartphone designs. Like the iPhone X & Huawei P20 Pro, LG decided to keep the notch at the top of the screen. Fortunately for squeamish clients, this unappealing feature can be customized internally to minimalize its visibility. Another small hiccup in the design is the presence of a small chin bezel on the bottom of the phone. Combined with the top-notch, this feature makes the G7 ThinQ noticeably less appealing than the competition.

1. LG G7 ThinQ fits in the hand

Despite some obvious design flaws, the LG G7 ThinQ fits comfortably in the hand. It only weighs 162 grams, which is impressive for a phone that sports a 6.2-inch display. On top of being lightweight, the entire phone is covered in Gorilla Glass 5. This enables wireless charging and ensures that any responsible customer purchases a phone case. LG also separated the power button from the rear fingerprint sensor by putting it on the right side of the phone. This button can be tapped twice to atomically launch the camera, which most photo enthusiasts enjoyed.

2. Amazing Features

When examining the specs, users were greeted by a slew of solid features and a few unexpected treats. Users can pick between 4GB of RAM and 64GB of internal storage or 6GB of RAM and 128GB of storage. Both models are powered by a Qualcomm Snapdragon 845 processor and an Android 8.0 operating system. Even though the 3,000mAh battery is tiny for a flagship phone, it lasts over a day & quickly charges up. Another perk is the G7’s incredible Boombox speaker, which uses the entire phone as a resonance chamber.

In the end, this phone didn’t live up to the hype.

Even though its specs are decent, LG failed to equip the G7 with an exceptional camera. The G7 ThinQ has the usual dual-cam set-up that its customers have grown to love. Two 16MP cameras operate on the rear while an 8MP camera allows users to take selfies. LG also equipped these cameras with an AI program that helps automatically identify what’s being shot. While this setup takes spectacular photos in prime conditions, it’s noticeably compromised in low-light situations. Photos taken in subpar conditions are noticeably blurrier than the competition.


While the G7 provided the basic features of a flagship device, it fails to stand out from the completion. Retailing at $750, the G7 is more expensive than more appealing choices such as the Galaxy S9. Even though it’s a solid phone, this price disparity puts the G7 in a bracket that it doesn’t live up to. This inconvenient truth has put LG’s comeback in the smartphone industry on hold. Hopefully, LG eventually drops the price, but until then potential customers will continue flocking to better deals.

About the author

Nathaniel Mansfield