WeChat- The Social Media App

What you need to know about WeChat- The social media app in China making waves in Australia
What you need to know about WeChat- The social media app in China making waves in Australia

WeChat App is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 1.29 billion monthly active users in 2022. Its parent company, Tencent, is one of the most valuable technology companies in the world. WeChat’s success has been powered by the platform’s mobile payment service, WeChat Pay, which assists with every aspect of a user’s life, from shopping for clothes and hailing taxis, to organising hospital appointments and ordering food deliveries. Now, demand from Chinese tourists is increasing its uptake in Australia, and Australians are using WeChat too.

WeChat Features

It’s the all-in-one communications app for text (SMS/MMS), voice and video calls, Moments, photo sharing, and games.

  • You can do multimedia messaging and send video, image, text and voice messages.
  • Group Chat and Calls and create group chats with up to 500 people and group video calls with up to 9 people.
  • Free voice and video calls to do anywhere in the world.
  • Also, make calls to landlines and mobile around the globe at low rates in certain regions only.
    There are hundreds of free, fun, animated stickers to express your feelings from some of your favourite cartoons and movies.
  • You can also share the best moments on your personal photo stream.
  • WeChat gives you the highest level of control over your privacy. It’s the only messaging app to be certified by Truste.
  • You can make friends and Use “Friend Radar”, “People Nearby” and “Shake” to meet others.
  • Instead of having to tell others where you are, just use real-time location sharing.
  • Localized in 20 different languages and can translate messages to any language.
  • Also, access HealthKit data and challenge friends to beat their scores via the “WeRun-WeChat” Official Account.
  • Also enjoy the Desktop apps, custom wallpapers, custom notifications, and Official Accounts.

WeChat and mobile payments

WeChat App Features
Wechat app

A recent study shows that 60 percent of Chinese people are willing and able to replace cash with mobile payment.

In China, digital yuan transactions reached 53.1 billion yuan in the second half of 2021.

As Chinese President Xi Jinping vows to make China a cyber superpower, Chinese tech companies are extending their ambitions to build a cash-free economy beyond the border. To date, WeChat has successfully launched its payment service in 15 countries.

Australia is a popular destination for Chinese tourists and students and it was one of the first offshore markets WeChat Pay targeted. In 2016, Chinese tourists spent $9.2 billion in Australia, and this figure is expected to grow to $13 billion.

WeChat app
Chinese tourists are expected to spend $13 billion in Australia (Supplied: Tourism Australia)

Recently, nine Australian cross-border payment service providers have partnered with WeChat Pay to connect Australian merchants to Chinese consumers.

WeChat Pay allows local merchants to receive payments to their Australian accounts within a shorter time frame and at a lower transaction cost than credit cards. More than 10,000 shops and restaurants in Australia are using the WeChat Pay system.

Most early overseas adopters of this service are duty-free shops and Chinese restaurants, but in Australia, it is also common to see the WeChat pay option available in pharmacies.

Due to the high demand in China for Australian-made baby formula and health supplements, a visit to a pharmacy to stock up is often on a Chinese tourist’s “must-do list” when visiting Australia.

Exporting mobile payment to the world

WeChat app
Wechat app

At this stage, only customers with Chinese bank accounts can use WeChat to make payments, so the global push still largely relies on Chinese consumers.

However, the app’s latest venture in Malaysia suggests the company is now planning to target overseas domestic users.

In late November, WeChat obtained an e-payment license in Malaysia that will allow locals to use Malaysian banks to pay. This will make Malaysia WeChat’s first offshore market whereby all of the platform services can be made available to local users.

Concerns about censorship and surveillance

Although the Chinese Communist Party urges its firms to expand into global markets, the party’s intimate relationship with China’s tech sector has made overseas consumers wary. Tech products from China, such as affordable smartphones, are regularly accused of having security flaws and even claimed to be tools for government spying.

Although there is no firm evidence to prove that these products have actually been used for government spying, such suspicions are not entirely groundless. Beijing has a dark history of pressuring tech companies to assist with information surveillance.

One famous case was Yahoo’s complicity in Beijing’s persecution of two dissidents in the early 2000s. More recent reports suggest that private conversations on WeChat are sometimes monitored by the Chinese police.

Lately, under pressure from Beijing, Apple removed 674 VPN applications — tools that can be used to circumvent censorship — from its Chinese app store. It is not unusual for internet companies to conduct censorship according to local law, but in a country, like China, the law can be used to persecute dissidents and activists. Arguably, tech companies are as many victims of the system as users. But as long as the party state controls their right to operate in the Chinese market, it will continue to make a profit at the cost of users’ freedom of speech.

How to use WeChat App in Australia?

How to use WeChat in Australia?
How to use WeChat in Australia?

According to WeChat’s own claims, user data is not monitored or stored by the company, as long as there is no requirement from the Chinese authorities. However, Australian users should keep the following in mind:

Once you register your account in China, your communication on WeChat is always censored, even if you connect your WeChat to an Australian number. The most common method of censorship on WeChat is keyword blocking, which means messages containing sensitive words, such as “Tiananmen June 4” and “free Tibet”, won’t be received.

WeChat accounts registered outside China as an “overseas account” are not censored according to the same strict standards that apply to Chinese users. However, when you use WeChat to communicate with a Chinese user, it’s a different story. A recent study from the Citizen Lab suggests that messages containing censored keywords will still be banned if they are sent to a Chinese account.

In September 2017, China launched new regulations for online chat groups that make the group chat admin liable for the information shared by its group members. Content violations on WeChat can include the information identified as rumours by Chinese authorities, messages mentioning politically sensitive topics, and information related to organising protests. Keep this in mind when sending information to a WeChat group hosted by your friend in China.

Until tech companies are willing and able to stand up for the rights of their users, it’s important to educate yourself about what you’re signing up for.

You can download the app from iTunes for your iOS 8.0 and up device be it iPhone or iPad. Or download from Google Play for Android.

About the author

Kamal Kaur