Smartphone and Apps Mobile Internet Connectivity in Australia – Infographic

The rise in mobile internet connectivity has led to a parallel boom in innovation and sales of software apps created specifically for smartphones and tablets. Apps enhance the operation of a smartphone or tablet by increasing its functionality and may be free or purchased.

Free apps will generally include some form of advertising which provides the app developer with revenue. Purchased apps will generally be free of advertising as the app developer earns revenue through its sale.

With hundreds of apps on the app stores, the app ecosystem has emerged as the primary interface in which you spend a huge portion of your time, and increasingly your money. In a recent report by Nielsen, 85 per cent of smartphone usage is in-app, equating to around an hour per day in Australia. In an always-on world, more consumers are turning to their smartphone for entertainment, news, shopping and other content.

smartphone app statistics
This statistic displays the number of mobile applications, excluding pre-installed apps, currently installed on the smartphones of consumers in Australia as of July 2016. During the survey, 22 percent of consumers surveyed said they have 10 or less apps installed on their phones.

Also the global app store revenue reached $51 billion in 2016 and is predicted to surge on and to double by 2020 given a sharp 138 per cent increase of installed smartphones in the same period. The reluctance to download large volumes of apps spans all age groups and many have more than 30 apps on their smartphones.

Smartphone and apps mobile pokies Infographic
Smartphone and apps mobile pokies Infographic – Click to Open

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According to Deloitte report, Apps lead the way when it comes to playing games (88%), streaming music (83%), social networking (79%) and navigation (79%). Need not to be astonished to know that we interact with smartphones and apps over 480 million times a day. (gosh)

Impact of Smartphones

It has been only nine years since smartphones came in the market. The smartphone has had a massive impact on Australian consumers and society. For the majority of mobile consumers their favourite device is always by their side. It is both functional, entertaining and at time ostentatious. The thought of losing your smartphone is likely now considered worse than losing your wallet or purse. The smartphone may be a personal device, but its impact extends beyond the user.  According to statistics, a tenth of smartphone owners instinctively reach for their phones as soon as they wake up – and not just to turn off their alarm. A third have reached for their phones within five minutes of waking, and half within a quarter of an hour. This same pattern is repeated as mobile consumers prepare to sleep.

You all know that getting a good night’s sleep has benefits for your physical and mental well being. Screen time just before going to sleep, can confuse the brain into thinking it is still daytime, and inhibit the process of falling asleep. So despite recommendations that screens be turned off at least an hour before turning out the lights, only 25 per cent of Australians are switching off in time.

Smartphone activities
Activities most of you do in the middle of the night with your smartphone and apps. 70% check instant messages and 50% those respond to them.

While most of you ignore your smartphones through the night as they recharge there are an astonishing 30 per cent of Aussies who are interacting with their device during the night and that does not include checking the time. Of those nocturnal users 9 per cent are not just checking but responding to messages during the night. This night time behaviour is most pronounced among younger age groups. Almost half of all 18-24 year-olds check their phone for instant messages, playing games or social media notifications in the middle of the night and only 4 per cent of Australians checking work emails during the night, and about half responding.

With all the above data in the infographic and the statistics shown about smartphones and apps usage, it is made clear that the future of apps and smartphones will exist across multiple channels and will show a considerable potential for further growth. Also it will play a crucial role in further connecting each one of us globally on the road to 2020 and beyond.