Even though it endured plenty of leaks, LG’s G7 ThinQ held its ground when it was unveiled in New York. Instead of trying to undermine it, they embraced the notch as an inevitable feature for a premium phone. They also kept the headphone jack, upgraded the speakers and incorporated an AI camera. There’s a button that’s dedicated to the Google Assistant, so all bases are covered with this new phone. In a world filled with premium smartphones, it will be interesting to see if the G7 ThinQ manages to stand out.
When we tested this phone, we were pleasantly surprised. The G7 ThinQ harnesses a lot of the key features that have now become standard on premium phones. While it didn’t disappoint, it’s up against some stiff competition. Between Huawei, Samsung and the looming release of the next iPhone, LG had their work cut out for them.
Examining the G7 ThinQ
When holding LG’s G7 ThinQ, it’s impossible not to be reminded of the iPhone X. While this isn’t necessarily a bad thing, it fails to stand out dramatically with its design. There’s a large notch in its 6.1-inch QHD screen that can be transformed into a notification bar. While the 3120 x 1440 LCD display is vibrant, it won’t blow anyone away either. This expected averageness can be seen throughout the specs of the phone.
Under the hood, the G7 ThinQ simultaneously fails to outdo or disappoint any expectations. Like the Galaxy S9, it’s powered by a Qualcomm Snapdragon 845 processor and ships with Android Oreo. The G7 ThinQ also has 4GB of RAM and 64GB of expandable storage. There’s a rear-mounted fingerprint sensor, an increasingly elusive headphone jack and IP68 dust and water resistance. All this is fueled by a 3,000mAh battery that supports wireless charging.
The first notable improvement LG made with the G7 ThinQ is its speakers. This model features Hi-Fi quad-DAC Boombox speakers that are accompanied by DTS:X 3D Surround Sound. The latter caters exclusively to those who love using headphones, which is why they kept the headphone jack. This is the first time that a smartphone has boasted 7.1-channel audio, so it’s a big deal.
G7 ThinQ 2
Out of all the features, the G7 ThinQ’s camera is the most celebrated. Its 16MP rear camera and 8MP selfie camera are powered by LG’s AI technology. This allows the camera to recognize objects and apply one of 18 filters to them. The automatic contrast, saturation and colour adjustments create photos and videos that are 4 times brighter than the G6. While these shots are far from low quality, they fail to completely blow away what competitors are already offering.
Aside from these features, the rest of the G7 ThinQ’s specs are less than impressive. There’s a Google Assistant button that can be deactivated by those who prefer independence. The price has yet to be announced, but if it mimics the G6 it will be cheaper than the Galaxy S9. At the end of the day, LG didn’t disappoint or impress with this phone. As customers hang on to their phones longer, whether this release will save LG remains to be seen. It’s just another quality phone in a sea of stiff competition, which isn’t a bad accomplishment for a struggling company.