HTC Attempts to Seduce Customers With U Ultra

While Samsung is busy retaking the industry by storm, HTC just released the U Ultra. This is their first major release since last spring, so it’s got a lot of time to make up for. Die-hard HTC fans finally have a new flagship phone, but many are questioning if it’s worth it. The HTC U Ultra comes with a hefty price tag, a problem which is highlighted by improved options from competitors.

Once a major factor in the Android community, HTC has suffered multiple setbacks. Even though the Note 7 was a disaster, Samsung has been stealing the show when it comes to smartphones. Their recent releases have highlighted the potential of Android phones. This may be welcome news for Samsung, but it has put a damper on HTC’s sales. Many claim that HTC’s phones can’t compete with the innovative releases of their competitors.

The HTC U Ultra is no exception, the smartphone community is divided on this controversial release. While it’s a good-looking phone, many critics claim HTC recycled all the wrong ideas from other companies. As people rushed to defend it, we decided to put the U Ultra to the test. To create the best review, we carried it around for a few weeks. Enjoy our findings, this phone was a complicated product to analyze!

Exploring the HTC U Ultra’s Potential

HTC U Ultra

This phone sports a stunning design.

When first confronted with an HTC U Ultra, users are greeted with a seductive design. HTC has come a long way from their once signature all-aluminum designs in 2013. It’s a new year, & the company has announced that they are adopting a new design. Instead of relying on aluminum, HTC aims to encase all their new releases in glass-and-metal designs. These are eerily similar to Samsung’s designs, which isn’t surprising since they are the perfect company to copy.

The U Ultra features glass back slopes & curves that highlight this new look. When examining the sapphire blue backing, users are greeted with an electrifying transformation. The 5.7-inch screen is complimented by this design, but it isn’t problem free. Using excessive amounts of glass makes phones look nicer, but they also make them fingerprint magnets. They are also slipperier, which can cause people to drop them. This is far from a deal breaker, since this new look is light years ahead of previous designs.

When examining the features, HTC doesn’t disappoint or surprise customers. The U Ultra is brought to life by Qualcomm’s Snapdragon 821 processor. Even though technically this is last year’s chip, it still gets the job done. There’s 4GB of RAM, 64GB of storage, as well as the option to expand the memory with a microSD card. All this is fueled by a 3,000mAh battery that harnesses the power of Qualcomm’s QuickCharge 3.0 technology. This allows this surprisingly small battery to power a 5.7-inch screen without running into problems. The phone easily held a charge, & charged up quickly.

HTC U Ultra

The phone looks great, but it lacks depth.

The U Ultra’s camera doesn’t turn heads, but it gets the job done. The 12-megapixel rear camera does a great job capturing photos outdoors. Its optical stabilization saves it, but flounders during indoor photo sessions. The long shutter speeds make it difficult to take pictures of moving objects. Ironically, the U Ultra features a 16-megapixel front camera to take super selfies. This isn’t very impressive, but it does take decent selfies.

All in all, HTC failed to win us over with the U Ultra. It’s a stunning design, but for $750 you can easily find a better phone. It’s all glass design is a blessing & a curse, but HTC’s lack of innovation was the deal breaker. They failed to provide customers with enough reasons to spend such a hefty amount of money on it. The design tries to be innovative, but it ends up coming off as a clunky re-release of familiar features. Hopefully HTC quits copying the competition & learns to think for themselves on future models.