6 Epic Apple Fails You Never Heard About

6 Epic Apple Fails You Never Heard About
6 Epic Apple Fails You Never Heard About

Apple has set the standard for electronics worldwide, but the road to this wild success was filled with epic failures. It’s no secret that this giant has provided us with some of our favourite electronics. They have pioneered smartphones & given us outrageously virus-proof computers. For years Apple has had the industry in a choke hold, releasing back-to-back classics. This steady stream of quality products has garnered millions of loyal fans around the world.

However, being the best doesn’t make you immune to making mistakes. Like any industry champion, some of the risks they took ended in disaster. From atrocious designs to horrific technical disasters, Apple has had its fair share of pitfalls. What made them one of the top companies in the world wasn’t their successes, it was how they adapted to these failures. It goes to show that you can never be perfect, but as long as you are willing to learn from your mistakes you can achieve greatness. So take a look at our list of Apple fails to get inspired & start taking calculated risks!

6 Epic Apple Fails We Shouldn’t Forget

Failure #1: Hockey Puck Mouse

Apple Fails 1
The hockey puck mouse will forever live in infamy.

The mouse has never been a popular feature, but this product managed to take the hate to new levels. By coming up with a new seductive design, Apple inadvertently made a huge mistake. This product’s perfectly circular design made it extremely hard to orient correctly. Unable to properly use it, customers around the world raised hell. This backlash led graphic designers to denounce this mouse as one of the worst releases by Apple.

Failure #2: Apple III

Apple Fails
A 100% failure rate is pretty impressive!

Launched in 1980, this product almost destroyed one of the greatest companies of all time. Since the Apple II succeeded in making Apple a household name, customers had high hopes for the Apple III. These bright-eyed dreams came to an abrupt end after they brought the product home. To say that this computer was horrible is a polite understatement. It had a 100% failure rate, every single computer sold had to be repaired. The root of the problem was the lack of air vents that made it run quietly. Unfortunately, the lack of air circulation led to horrific overheating.

The chips would melt out of their sockets while other chips would be melted together by burnt soldiers. This epic heat build-up would wreak havoc on the logic board, causing irreversible damage & forcing the screen to display garbled text. What made this disaster even more ridiculous was Apple’s official solution. Apparently, they instructed customers to lift the machines 3 inches off of their desks & drop them so the chips would be slammed back into their sockets. People weren’t impressed, & the only thing that saved Apple was the fact that they fixed every single machine. This cost Apple over $60 million, but they used this failure to create a better design.

Failure #3: The Power Mac G4 Cube

The Power Mac G4 Cube
The Power Mac G4 Cube

This cube-shaped computer was launched in 2000. It was aesthetically pleasing to the eye, unlike the previously mentioned Round Mouse, but apart from the looks, nothing was special. The device was available for $1,599 but not well received and everyone hated it. The system didn’t had any monitors and was extremely expensive. After a year, the product was discontinued because it failed to impress Apple fans.

Failure #4: The U2 iPod

The U2 iPod
The U2 iPod

Launched in 2004 this product was priced at $349. Apple attempted everything it could to make this a hit product, but no amount of marketing or promotion could save it. They collaborated with U2, a well-known Irish rock band, to release an iPod.

With a red-coloured button wheel, U2 songs featured, and signatures of all the band members on the back, the branding was spot on. It was designed for fans, but it failed to impress the general public because it cost $50 more than the standard model.

Failure #5: eWorld


This product was released in 1994 and discontinued in 1996. At a prices of $8.95, the company really tried to create a virtual world and an online community where people could hang out, send emails, and much more. It was really advanced for its time but failed to impress as it was expensive and only available for Macintosh users, which limited the market.

Failure #6: iPod Shuffle 3rd Generation

Apple Fails 3
No buttons led to no sales.

While the first designs of the iPod Shuffle were game changers, the third version fell flat on its face. In an attempt to create a buttonless version, Apple decided to make things simple. This model only had one button, & you had to tap it in different rhythms to achieve different functions. This ended up being way too complicated for customers, & the model received mass ridicule. This is a perfect example of minimalism gone wrong.

About the author

Nathaniel Mansfield